Fairouz is a Sudanese-Swiss conceptual artist and a creative director who currently lives and works in Geneva.
The essence of her work explores our relationship to the world and her awe and enchantment at the infinite variety of life.
Fairouz’ heritage is a fusion. She was raised by her Swiss French mother, a Buddhist and therapist; her Sudanese, Muslim-turned-atheist father, a mathematician; and her agnostic Swiss German stepfather, a development aid worker. She grew up in Khartoum, New Delhi, Kathmandu, Tempe (Arizona), and Tolochenaz, a small town near Geneva.
At 15 she was designing much of her jewellery and clothes, and had already begun taking pictures. Her high school photography teacher encouraged her to pursue photography but in the end, she decided to study international development in the US.
After graduate studies at Columbia University, her globetrotting resumed. It took her from Baghdad where she worked for the UN, to New York and to Geneva where she became involved with smaller organizations. Initially she saw some value in the development and human rights work she did, but then increasingly felt that the organizations for which she worked were reproducing the inequality and discrimination they claimed to address.
Preoccupied by how ideas of good impose themselves on our treatment and understanding of others, she gradually distanced herself from the content of her work and reconnected with her creativity, training in graphic design.
Today she remains as charmed as ever by the infinite variety of life and how we choose to treat each other – especially those we view as ‘other’. She hopes to cross the bridges we build between us, build stronger bridges where she can, and understand why some bridges simply aren’t there.
Since 2014, the photographer Cedric Bregnard has been her mentor, accompanying her on her journey to becoming an established artist.